Meet the team

Two coaches. One standard. Choose the vibe you want, then apply and we will match you based on goals, schedule, and starting point.

Coach Russell

Russell Stathom Smith

Founder and Head Coach

Strength, macros, and nervous system tools for men who want visible results without the all or nothing spiral.

Russell coaches busy, professional gay men who are tired of yo yo dieting, overtraining, and feeling anxious about their bodies in social spaces. His approach is built around smart strength progressions, flexible macros, and simple decision rules that still work when you travel, go out, and have a real job. You will learn how to eat enough to perform, train with purpose, and stop treating one imperfect day like a full reset. The goal is not just weight loss, it is building a body you trust and routines you can keep. Expect support that is direct, science based, and zero shame. If you want confidence you can feel naked and in daily life, this is your lane.

Body recomposition

Skinny fat fixes

Travel nutrition

Anxiety regulation

Certifications

NCSF Personal Trainer
AFFA Group Fitness Instructor
Master Educator in Stages Indoor Cycling
Kettlebell Athletics Level 2
Trigger Point Myofascial Release
Power Plate
TRX
Sunshine Yoga Level One
Pre and Post Natal

Fun human detail: Russell does not run, Bella is the household security system, and if you are spiraling he will calmly pull you back to the plan.

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Coach Will

Will Wilson

Elite Transformation Coach

Smart strength, zero gimmicks, and real support for men who want confidence that shows up in the mirror and in real life.

Will coaches gay men who want to feel strong, capable, and confident without getting crushed by noise, gimmicks, or the pressure to be perfect. Based in NYC, he has spent two decades coaching inside a big box gym environment where the difference maker is never the trend, it is the relationship, the structure, and the follow through. He brings a Master’s level background in diet and exercise science, but what clients notice first is the human side: calm accountability, clear guidance, and support that makes you feel safe to be honest. If you are just getting started or you have tried a dozen plans that never stuck, Will meets you where you are, builds a plan that fits your lifestyle, and helps you stack consistent wins. You will train smart, eat with intention, and build habits that make you feel powerful in your skin. Transformation here is not extremes, it is momentum you can keep.

Strength foundations

Nutrition clarity

Consistency systems

Support and accountability

Education

Master’s level education in Diet and Exercise Science
20 years coaching experience in a big box gym setting

Fun human detail: If your brain is spinning, Will will slow the moment down, pull you back to the next right step, and make the plan feel doable again.

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Why our coaching works

This is built for real life. The goal is consistency, not perfection, and results that do not disappear the moment you travel or get stressed.

Structure

You always know what to do next

Clear training progressions and nutrition targets so you stop guessing and stop restarting.

Flexibility

Macros that fit travel and social plans

Simple decision rules so you can eat out, drink sometimes, and still stay on track.

Mindset

No more anxiety spirals

Tools that keep you calm and consistent when routine breaks, stress spikes, or life gets loud.

Credentials and standards

We coach with integrity, progressions that make sense, and support that keeps you moving forward without extremes.

Russell’s background
in short

Two decades in fitness, built inside high standards environments, with a focus on coaching adults who need results without obsession.

Strength first programming, macro based nutrition, and nervous system tools that help anxious high performers stay consistent.

Will’s background
in short

NYC based coach with 20 years inside a big box gym environment, where the work is less about hype and more about results you can repeat.

Master’s level training in diet and exercise science, paired with calm accountability and real human support that helps clients stay consistent when life gets loud.

Ready to start

Apply now and we will match you with the right coach based on your goals, schedule, and starting point.

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